BobbyeM71hxwApple Adds Faces and Places to New Aperture 3.0

Apple has issued a new release of its professional photo organizing and editing software, Aperture 3.0, at the Moscone Center in San Francisco, even though it’s not an official participant in this week’s Macworld convention.

The new software, which competes with Adobe’s Photoshop Lightroom and ACD Systems’s ACDSee, borrows features from Apple’s consumer iPhoto application.

Notable among these are that product’s Faces and Places features, which let users organize and find photos based on the people in them and their locations. A face expands and enhances the face detection and recognition technology introduced in iPhoto, according to Apple, retaining the iPhoto Faces feature set. It embeds those names as keywords when exporting images. Places, as the name suggests, includes support for GPS-based geotagging of images.

A new Brushes tool mimics that in Adobe’s Photoshop, allowing users to apply adjustments and enhancements to part of a photo based on previous actions. And new Adjustment Presets let you apply one-click professional effects to photos. And a new slideshow feature lets you build presentations that can include HD video and background soundtracks with simple drag-and-drop. In all, Apple claims more than 200 new features.

Apple’s senior vice president of Worldwide Product Marketing, Philip Schiller said, the millions of people love using iPhoto to organize, edit, and share their digital photos.

Aperture 3 is designed for both professionals who edit and manage massive libraries of photos and iPhoto users who want to take their photos further with easy-to-use tools such as Brushes and Adjustment Presets. The Mac-only software sells for $199 direct or $99 for upgrades from Aperture 2.

And at, a free 30-day trial download is available.

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